Consumer defensive, or also referred to as consumer staples, include companies that sell frequently used products such as food, beverages, tobacco and household items. These are products that people are unable or unwilling to cut out of their budgets regardless of their financial situation. This means the products are non-cyclical and are always in demand, no matter how good or bad the economy is performing. People tend to demand these products at a relatively constant level, regardless of their price.
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