Home Sectors Industrials Recent Trend: Deluxe Corporation (NYSE: DLX)

Recent Trend: Deluxe Corporation (NYSE: DLX)


Deluxe Corporation is in the industrials sector and trades as part of the business services industry. The company CEO is Barry C. McCarthy. Deluxe Corp provides various business solutions. It provides printed forms to businesses, including checks, deposit tickets, billing forms, invoices and personnel forms. It also provides marketing services including web design and hosting.

Previous Intraday Trading Performance:

The DLX stock showed a previous change of -0.27% with an open at 44.99 and a close of 44.72. It reached an intraday high of 45.23 and a low of 44.20.

SeekingAlpha:  Deluxe Corporation: Undervalued And Positioned For The Small Business Revolution


The stock has a market cap of $2.0b with 43.6m shares outstanding, of which the float is 42.4m shares. Trading volume reached 309,988 shares compared to its average volume of 366,899 shares. Based on the current average volume and close price, the trading liquidity is bad, highly speculative and an investor may want to avoid this stock.

Historical Trading Performance:

Over the last five trading days, Deluxe Corporation shares returned -3.64% and in the past 30 trading days it returned 5.00%. Over three months, it changed -5.08%. In one year it has changed -33.34% and within that year its 52-week high was 71.81 and its 52-week low was 36.70. DLX stock is 21.85% above its 52 Week Low.

Our calculations show a 200 day moving average of 49.63 and a 50 day moving average of 44.83. Currently DLX stock is trading -9.90% below its 200 day moving average and may not be a good opportunity to buy as it may continue to trend down.

SeekingAlpha:  Deluxe Corporation: Undervalued And Positioned For The Small Business Revolution


The last annual fiscal EPS for the company was reported at 3.12 that ended on 31st of December 2018, which according to the previous close, that is a PE of 14.33. Based on 1 analyst estimate, the estimated EPS for the next quarter is 1.10. The TTM EPS is 5.69, which comes to a TTM PE of 7.86. Historically, the PE high was 17.60 and the PE low was 7.80. If the stock reached its PE low, that would represent a price of 44.38, which is a decrease of -0.76%.

The dividend per share is currently 1.20, which is a dividend yield of 2.68%. Also, the payout ratio is 21.09%, therefore the dividend is safe according to our calculations.

Base on our calculations, the intrinsic value per share is 96.34, which means it is possibly undervalued and has a margin of safety of 53.58%

Indicators to Watch:

Based on the latest filings, there is 143.30% of institutional ownership. Short-interest is 1,968,782, which is 4.51% of shares outstanding. The short-interest ratio or days-to-cover ratio is 5.43. This stock has some short interest, but it may be normal and no cause for concern if long the position.

The current calculated beta is 1.33

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Fundamental Indicators:

Based on last reported financials, the company’s return on equity is 13.71%, return on assets is 5.79%, profit margin is 6.43%, price-to-sales is 0.98 and price-to-book is 2.18.

Company Scores:

All scores are out of six:
 5  :Valuation Score
 1  :Past Performance Score
 4  :Financial Strength Score
 3  :Future Growth Score
 4  :Dividend Score
 3  :Overall Score

John Jones
Worked for several Wall Street firms: Salomon Smith Barney, UBS, and Charles Schwab. Has developed skills and gained extensive experience over the years that is used today to uncover winning penny stocks.Also was an attorney for small businesses in Scottsdale, Arizona. That experience and understanding of law provides a unique perspective and edge in discovering quality companies in various industries.