Home Sectors Consumer Defensive Recent Performance: Kellogg Company (NYSE: K)

Recent Performance: Kellogg Company (NYSE: K)


Kellogg Company is part of the consumer defensive sector and consumer packaged goods industry. The company CEO is Steven A. Cahillane. Kellogg Co is engaged in the manufacturing and marketing of ready-to-eat cereal and convenience foods. Its products include cereal, cookies, crackers, and other packaged foods.

Previous Intraday Trading Performance:

The K stock showed a previous change of 0.38% with an open at 57.28 and a close of 57.57. It reached an intraday high of 57.85 and a low of 57.28.

SeekingAlpha:  Kellogg – Should You Buy Now?


The stock has a market cap of $19.8b with 343.7m shares outstanding, of which the float is 342.0m shares. Trading volume reached 1,710,045 shares compared to its average volume of 2,469,913 shares. Based on the current average volume and close price, the trading liquidity is good.

Historical Trading Performance:

Over the last five trading days, Kellogg Company shares returned 0.12% and in the past 30 trading days it returned 5.42%. Over three months, it changed -1.97%. In one year it has changed -6.61% and within that year its 52-week high was 74.98 and its 52-week low was 53.14. K stock is 8.34% above its 52 Week Low.

Our calculations show a 200 day moving average of 63.16 and a 50 day moving average of 56.07. Currently K stock is trading -8.85% below its 200 day moving average and may not be a good opportunity to buy as it may continue to trend down.

SeekingAlpha:  Kellogg – Should You Buy Now?


The last annual fiscal EPS for the company was reported at 3.83 that ended on 31st of December 2018, which according to the previous close, that is a PE of 15.03. Based on 7 analyst estimates, the consensus EPS for the next quarter is 0.95. The TTM EPS is 4.30, which comes to a TTM PE of 13.39. Historically, the PE high was 50.40 and the PE low was 11.30. If the stock reached its PE low, that would represent a price of 48.58, which is a decrease of -15.61%.

The dividend per share is currently 2.24, which is a dividend yield of 3.89%. Also, the payout ratio is 52.09%, therefore the dividend is safe according to our calculations.

Base on our calculations, the intrinsic value per share is 92.55, which means it is possibly undervalued and has a margin of safety of 37.79%

Indicators to Watch:

Based on the latest filings, there is 0.50% of insider ownership and 131.10% of institutional ownership. Short-interest is 18,394,794, which is 5.35% of shares outstanding. The short-interest ratio or days-to-cover ratio is 7.24. This stock has a moderate level of short interest, but may still be a buying opportunity depending on other indicators.

The current calculated beta is 0.54

CNBC:  Goldman analysts believe these stocks will surge more than 60% in the next year and one will double

Fundamental Indicators:

Based on last reported financials, the company’s return on equity is 55.91%, return on assets is 7.83%, profit margin is 8.87%, price-to-sales is 1.94 and price-to-book is 7.61.

Company Scores:

All scores are out of six:
 3  :Valuation Score
 4  :Past Performance Score
 1  :Financial Strength Score
 2  :Future Growth Score
 6  :Dividend Score
 3  :Overall Score

John Jones
Worked for several Wall Street firms: Salomon Smith Barney, UBS, and Charles Schwab. Has developed skills and gained extensive experience over the years that is used today to uncover winning penny stocks.Also was an attorney for small businesses in Scottsdale, Arizona. That experience and understanding of law provides a unique perspective and edge in discovering quality companies in various industries.