Home Sectors Consumer Cyclical Present Trend: Harley-Davidson (NYSE: HOG)

Present Trend: Harley-Davidson (NYSE: HOG)


Harley-Davidson trades as part of the autos industry and is in the consumer cyclical sector. The company CEO is Matthew S. Levatich. Harley-Davidson Inc produces and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and related services. It operates in two segments, Motorcycles and Related Products, and Financial Services.

Previous Intraday Trading Performance:

The HOG stock showed a previous change of -0.98% with an open at 35.33 and a close of 35.25. It reached an intraday high of 35.39 and a low of 34.76.

SeekingAlpha:  Those Ticking Clocks (Stocks To Watch Podcast)


The stock has a market cap of $5.7b with 162.8m shares outstanding, of which the float is 161.4m shares. Trading volume reached 1,533,096 shares compared to its average volume of 2,476,094 shares. Based on the current average volume and close price, the trading liquidity is good.

Historical Trading Performance:

Over the last five trading days, Harley-Davidson shares returned -3.61% and in the past 30 trading days it returned 3.98%. Over three months, it changed -2.48%. In one year it has changed -33.96% and within that year its 52-week high was 48.76 and its 52-week low was 31.36. HOG stock is 12.40% above its 52 Week Low.

Our calculations show a 200 day moving average of 40.30 and a 50 day moving average of 36.52. Currently HOG stock is trading -12.53% below its 200 day moving average and may not be a good opportunity to buy as it may continue to trend down.

SeekingAlpha:  Those Ticking Clocks (Stocks To Watch Podcast)


The last annual fiscal EPS for the company was reported at 3.71 that ended on 31st of December 2018, which according to the previous close, that is a PE of 11.16. Based on 8 analyst estimates, the consensus EPS for the next quarter is 0.33. The TTM EPS is 3.71, which comes to a TTM PE of 9.50. Historically, the PE high was 22.60 and the PE low was 9.50. HOG stock has set a new PE low record!

The following are the last four quarter reported earnings per share:
12-31-2018:  0.17
09-30-2018:  0.78
06-30-2018:  1.52
03-31-2018:  1.24

The dividend per share is currently 1.48, which is a dividend yield of 4.20%. Also, the payout ratio is 39.89%, therefore the dividend is safe according to our calculations. HOG stock has a high dividend yield, but because the company has sufficient earnings to cover future dividends, it may be a good investment opportunity for an income portfolio.

Base on our calculations, the intrinsic value per share is 46.89, which means it is possibly undervalued and has a margin of safety of 24.83%

Indicators to Watch:

Based on the latest filings, there is 132.70% of institutional ownership. Short-interest is 15,685,973, which is 9.63% of shares outstanding. The short-interest ratio or days-to-cover ratio is 8.10. This stock has a moderate level of short interest, but may still be a buying opportunity depending on other indicators.

The current calculated beta is 1.15

CNBC:  Stocks making the biggest moves midday: Dunkin’ Brands, Sonos, Chipotle & more

Fundamental Indicators:

Based on last reported financials, the company’s return on equity is 30.03%, return on assets is 5.26%, profit margin is 9.23%, price-to-sales is 1.01 and price-to-book is 3.24.

Company Scores:

All scores are out of six:
 2  :Valuation Score
 1  :Past Performance Score
 2  :Financial Strength Score
 2  :Future Growth Score
 6  :Dividend Score
 2  :Overall Score

John Jones
Worked for several Wall Street firms: Salomon Smith Barney, UBS, and Charles Schwab. Has developed skills and gained extensive experience over the years that is used today to uncover winning penny stocks.Also was an attorney for small businesses in Scottsdale, Arizona. That experience and understanding of law provides a unique perspective and edge in discovering quality companies in various industries.