Home Sectors Consumer Cyclical Buy or Sell Booking Holdings Inc. (NASDAQ: BKNG)

Buy or Sell Booking Holdings Inc. (NASDAQ: BKNG)


Booking Holdings Inc. (BKNG) trades as part of the Consumer Cyclical sector and is in the Travel & Leisure industry. The company CEO is Glenn FogelBooking Holdings Inc is an online travel agency. The firm through its branded sites offer booking services for hotel rooms, airline tickets, rental restaurant reservations, cruises, and other vacation packages.

Previous Intraday Trading Performance:

The Travel & Leisure company showed a previous change of 0.00% with an open at 2,066.72 and a close of 2,072.02. It reached an intraday high of 2,074.62 and a low of 2,055.01.


The stock has a market cap of $99.8b with 48.2m shares outstanding, of which the float is 47.0mshares. Trading volume reached 242,801 shares compared to its average volume of 374,521 shares. Based on the current average volume and close price, the trading liquidity is good.

Historical Trading Performance:

Over the last five trading days, Booking Holdings Inc. shares returned -4.14% and in the past 30 trading days it returned 0.22%. Over three months, it changed 13.95%. In one year it has changed 14.24% and within that year its 52-week high was 2,228.99 and its 52-week low was 1,630.56BKNG stock is 27.07% above its 52 Week Low.

Our calculations show a 200 day moving average of 1,920.54 and a 50 day moving average of 2,120.76. Currently BKNG stock is trading 7.89above its 200 day moving average.


The last annual fiscal EPS for the company was reported at 46.94 that ended on December 31, 2017, which according to the previous close, that is a PE of 44.14. Based on 15 analyst estimates, the consensus EPS for the next quarter is 10.62. The TTM EPS is 79.22, which comes to a TTM PE of 26.16Historically, the PE high was 44.14 and the PE low was 19.00. If the stock reached its PE low, that would represent a price of 1,504.91, which is a decrease of -27.37%.

The following are the last four quarter reported earnings per share:
Mar 31, 2018:  12.00
Dec 31, 2017:  16.86
Sep 30, 2017:  35.22
Jun 30, 2017:  15.14

Indicators to Watch:

Based on the latest filings, there is 45.50% of institutional ownership.

Short-interest is 964,095, which is 2.00% of shares outstanding. The short-interest ratio or days-to-cover ratio is 2.86This stock has some short interest, but it may be normal and no cause for concern if long the position.

The current calculated beta is 1.18.

Fundamental Indicators:

Based on last reported financials, the company's return on equity is 21.53%, return on assets is 9.88%, profit margin is 18.60%, price-to-sales is 7.57 and price-to-book is 9.38.

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The founder of Trading News Now (TNN) and contributor to the stock market trading community. Graduated from Brigham Young University - Idaho with a degree in financial economics. Aside from his extensive knowledge in fundamental analysis of publicly traded companies, other interests include programming and financial modeling.